The Fixery
Team | RMIT Graduate Student | March - June 2025
I co-designed The Fixery, a speculative design project envisioning repair hubs across Melbourne, Australia. My role centered on user research, ideation, prototyping, and branding. The goal was to reimagine how urban communities could access repair in ways that reduce waste, foster collectivism, and preserve cultural knowledge.
- Cross-functional teamwork: Coordinated research and visual identity with 2 peers.
- Research: Developed a stakeholder map to identify key players in our project.
- User-Centered Approach:
Created 3 user personas to capture the motivations and barriers for engaging in repair.
- Prototyping: Iterated from low-fi sketches to digital mockups.
- Design Justification: Used design research methods such as a radar diagram and a leverage points diagram to support our concept selection.
We began by framing our design challenge:
How might we engage busy working adults in metropolitan Melbourne by making the repair of household goods feel accessible, convenient, and personally rewarding?
The Innocent
Age:
24
Bio:
Wants to do the right thing, but doesn’t know where to start.
Goal:
Reduce waste, live more sustainably.
Pain Point:
Doesn’t trust repair providers, lacks the DIY skills to repair her own items.
Need:
Visible, trusted community repair options near work or uni.
Motivators:
Social proof, visible community impact.
Generated Image Prompt:
Aria – The Innocent [Digital image] (2025) ChatGPT
We mapped these ideas against precedents in a radar diagram. This revealed a design gap around Accessibility & Convenience, guiding us toward solutions that emphasize community presence and usability.
We also prioritized Community as a characteristic for our design, as our research identified that theme as an important part of making impactful change.
We then analyzed our ideas with a leverage points diagram to understand what impact they may have on repair culture in Melbourne. We discovered that our FixSpaces idea could have the most impact while also integrating our other ideas as sub-components of FixSpaces.
As such, we decided to continue with FixSpaces as our main concept for this project, which developed our idea into The Fixery.
The image on the left displays a collection of iterations I created as the potential logo for The Fixery, inspired by the brewery and bakery logos I found on Shutterstock and Adobe Stock.
The brand intentionally balances public service reliability with grassroots energy, positioning repair as both practical and joyful.
- Logo Iterations: Inspired by bakery/brewery branding to be trustworthy, familiar, and community-driven
- Visual Language: Neon blue and orange palette referencing Melbourne’s street art culture
- Typography: Modern, approachable, and clean